Liberator (LUVU): An Emerging Leader in Sexual Wellness

Liberator Inc. (OTCBB: LUVU) is a dynamic high-growth and vertically integrated company capitalizing on the emerging sexual wellness revolution through the worldwide marketing of the Liberator® brand, which competes in a large and growing market with few known brands other than Church & Dwight’s (NYSE: CHD) Trojan® and Johnson & Johnson’s (NYSE: JNJ) K-Y® brands.

Sexual Wellness: A Rapidly Growing Market

The sexual wellness market has taken off over the past decade and could reach $1.1 billion this year, according to a report from the Icon Group International. From condoms to lubricants, major retailers are not only prominently displaying sexual wellness items on their store shelves, but increasing the space dedicated to selling these items over time.

Consumer demand is also on the rise. Some 65% of people do not currently use products to enhance their sex lives, but 50% would like to begin using them, according to a report by Harris Interactive. With products becoming more mainstream and appearing at major retailers, these consumers may pull the trigger in greater numbers, driving the industry forward.

Liberator is Well-Positioned to Capitalize

Liberator is focused on designing luxury and lovestyle brands for consumers in the sexual wellness segment. The company’s products include Liberator® shapes and positioning systems, pleasure objects and sensual accessories that are sold through more than 1,500 domestic retailers, online affiliates and six international licensees. Since inception in 2002, the company has sold over $60 million of its branded Liberator products.

The company has also launched several strong marketing campaigns. Its products have appeared in movies, like Meet the Fockers and Burn After Reading, as well as in magazines ranging from Rolling Stone to Forbes to Cosmopolitan. More recently, the firm has announced a book deal with Quiver Books and an ad on Howard Stern’s SiriusXM radio station.

A Great Investment Opportunity

Liberator represents a great investment opportunity to consider ahead of this Valentine’s Day. With end markets that continue to grow and market campaigns in full swing, the company appears set to dramatically build value for shareholders.Tweet